Tuesday, August 09, 2005

Universal human needs

THE 15 UNIVERSAL NEEDS

  1. Well-being
  2. Security
  3. Respect
  4. Individuality
  5. Knowledge
  6. Love
  7. Belonging
  8. Self-indulgence
  9. Fun
  10. Leadership
  11. Harmony
  12. Control
  13. Tradition
  14. Attractiveness
  15. Freedom

Source: A Journey to the Centre of the Earth. An understanding of consumers' universal needs.
Nic HallResearch International, United Kingdom. WARC

posted by UStrategy @ 5:31 AM

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