Goodyear’s conceptual model of brand evolution
Stage 1: Unbranded GoodsStage 2: Brand as Reference
Stage 3: Brand as Personality
Stage 4: Brand as Icon
Stage 5: Brand as Company
Stage 6: Brand as Policy
posted by UStrategy @ 12:09 PM
Wednesday, December 07, 2005
Stage 2: Brand as Reference
Stage 3: Brand as Personality
Stage 4: Brand as Icon
Stage 5: Brand as Company
Stage 6: Brand as Policy
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