Friday, September 29, 2006

Marketing and Economics Professors Blogs

Greg Mankiw - Harvard U. - blog
http://gregmankiw.blogspot.com/2006/04/optimal-use-of-economists-time.html

posted by UStrategy @ 5:33 AM 0 comments

Tuesday, September 26, 2006

Definitions

Market - www.bptrends.com/deliver_file.cfm?fileType=publication&fileName=06-06-ART-MarketDefinition-Lodato.pdf
http://www.netmba.com/marketing/market/definition/


posted by UStrategy @ 1:54 PM 0 comments

Wednesday, December 07, 2005

Goodyear’s conceptual model of brand evolution

Stage 1: Unbranded Goods
Stage 2: Brand as Reference
Stage 3: Brand as Personality
Stage 4: Brand as Icon
Stage 5: Brand as Company
Stage 6: Brand as Policy

posted by UStrategy @ 12:09 PM 0 comments

Goodyear brand spectrum

Site of Goodyear current company - http://www.brand-up.com

posted by UStrategy @ 1:57 AM 0 comments

Value vs. behaviour

Value guide behaviour, particulary in novel situations

posted by UStrategy @ 1:50 AM 0 comments

Fundumental difference between product branding and service branding

Functional values in service branding do not just relate to what was delivered, but to how it is delivered.

posted by UStrategy @ 1:48 AM 0 comments

Value - definition

VALUE - "an enduring belief that a specific modeof conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence" Rokeach (1973)

posted by UStrategy @ 1:44 AM 0 comments

Thursday, November 03, 2005

Leo Bogart

born in Lvov
http://mediachannel.org/blog/node/1491

posted by UStrategy @ 10:22 AM 0 comments

Tuesday, August 09, 2005

Universal human needs

THE 15 UNIVERSAL NEEDS

  1. Well-being
  2. Security
  3. Respect
  4. Individuality
  5. Knowledge
  6. Love
  7. Belonging
  8. Self-indulgence
  9. Fun
  10. Leadership
  11. Harmony
  12. Control
  13. Tradition
  14. Attractiveness
  15. Freedom

Source: A Journey to the Centre of the Earth. An understanding of consumers' universal needs.
Nic HallResearch International, United Kingdom. WARC

posted by UStrategy @ 5:31 AM 0 comments

Peter Drucker

http://www.peter-drucker.com/

posted by UStrategy @ 3:51 AM 0 comments

Michael Porter

Porter Institute for Strategy and Competitiveness
http://www.isc.hbs.edu/

posted by UStrategy @ 3:47 AM 0 comments

Tom Peters - management guru

http://tompeters.com

posted by UStrategy @ 3:11 AM 0 comments

Mintzberg - guru of organizational consulting

http://www.henrymintzberg.com/

posted by UStrategy @ 2:48 AM 0 comments

Sunday, July 10, 2005

Consulting companies

http://www.v-ratio.ru/publications/astrategy/2005/06/19/095500

http://www.grove.com/services/vision.html

posted by UStrategy @ 11:40 PM 0 comments

Goal

to collect best sites of consultants and consulting firms

posted by UStrategy @ 11:39 PM 0 comments